The Wedding Venue Company is owned and operated by Head Table Hospitality, an industry-leading hospitality group that specializes in designing, developing, and managing beautiful wedding venues and unique event spaces across the Southern United States. We work with venue owners nationwide to provide a range of services that include Venue management, venue development, branding, consulting, marketing, strategic partnerships, investment opportunities, and purpose-built venue design.
Our approach blends modern systems with human hospitality, aligning the way venues are designed, displayed, and operated with the expectations of today’s couples. The result for our partners: Increased revenue, stronger booking performance, streamlined operations, and a more competitive market position. The result for couples: Faster replies, better support, consistent services, and a unified team behind every celebration. We don’t just manage venues, we turn them into high-performing assets.
With us, Venue Management doesn’t mean maintaining what you already have in place. Instead, our approach is centered around a proven three-focus process: Alignment > Management > and Development. Each focus is designed to address a different area of your venue’s operation, strengthening your foundation, while improving the results we produce. From backend systems and online presentation, to market position and brand recognition, here’s a look at how this system works, what we do, and why it outperforms the traditional approach other companies use.
Before we manage anything, we need to align everything. This makes Focus 1 the most important step in our process. It ensures that your venue is perfectly positioned, presented, and displayed, both online and in the local market- before we even step foot on property. To do this, we start by refining the necessary elements of your brand, systems, pricing, processes, policies, and marketing. The goal is to lay a solid foundation for the steps to come, while better capitalizing on your venue’s potential. If we’re launching a new location, then we create everything that we need from scratch. If we’re taking over an existing operation, then we simply adjust and enhance whatever elements are most necessary (with your permission, of course).
INCLUDED
Client Experience Audit (Booking To Event)
Venue Presentation & Aesthetic Suggestions
Vendor-Partner Structuring (Or Establishing)
ROI Analysis & Strategic Recommendations
Market-Positioning & Competitive Analysis
Website, Content, & Listing Enhancements
Creation Of Venue-Specific Planning Tools
Brand Refinement & Identity Alignment
Process Mapping & Workflow Setup
Policy Review & Modernization
Pricing Strategy Development
Paid Marketing Campaigns
Lead Flow Optimization
Package Structuring
Once your foundation is in place, we step in to take over the day-to-day operations. During Focus 2, our team handles all sales and inquiries, tours and bookings, planning and compliance, financials and liability, and event day execution. We hire and train a salaried Banquet Manager, an event day coordinator, and a full team of event staff who oversee setup, breakdown, and cleanup. We guide and support each couple, assisting with details, timelines, floor plans, and vendor communication. We also work remotely, only stepping foot on property when we need to conduct tours, meetings, and event day operations.
INCLUDED
Tour Scheduling & Hosting (In-Person & Virtual)
Communication Standards Across Every Team
Package Management & Adjustment Handling
In-House Planning & Oversight For All Events
Event Staff Staffing, Training, & Management
Setup, Breakdown, & Event-Day Oversight
Vendor Coordination & Communication
Quality Control Checks For Every Event
Lead Response, Quoting, & Follow-Up
Timeline Creation & Floor Plan Design
Full-Service Venue Management
Guest Experience Management
CRM Management & Reporting
Response-Time Guarantees
In an ever-evolving industry that sees new venues popping up every day, it’s imperative that we remain competitive, relevant, and aligned with your audience. During Focus 3, we keep an ongoing pulse on the trends, changes, and interests that dictate how your market moves – adjusting processes, enhancing packages, strengthening vendor partnerships, updating content, and testing new ad strategies. The goal is to improve visibility, and to implement new revenue opportunities that position you for long term growth, while increasing profitability year after year.
INCLUDED
Scaling Playbooks For Multi-Location Portfolios
Hiring Expansions & Leadership Development
Amenity And Grounds Improvement Planning
Vendor Program Expansion & Optimization
Investment Or Partnership Opportunities
Additional Revenue Stream Identification
Package Evolution & Seasonal Offerings
Pricing Evolution & Profitability Analysis
Competitive Landscape Monitoring
Brand Repositioning When Needed
Purpose-Built Venue Development
Renovation & Expansion Guidance
Quarterly Performance Reviews
Long-Term Growth Roadmap
Together, these focuses create a strategic and all-encompassing management system that’s designed to strengthen your operation, improve your reputation, and support continued growth, without replacing your identity or removing your control. We understand that every venue is different, which is why our approach can be expanded, scaled back, or fully adjusted to meet your goals. Whether you want full-service management, or support in specific areas, we’ll design our involvement around what works best for you and your property. Continue reading to learn more about the specifics, or click the button below to start the conversation.
Now that you’ve seen how we operate, here’s a look at the details owners care about most - what it costs, how compensation works, who controls what, and how your venue, your clients, and your investment are protected. This is how our partnership works:
For existing venues, there is zero upfront cost to begin management. For new buildouts and full venue launches, we operate under a separate structure where the upfront cost is determined by the scope of work, and the complexity of your project. Additionally, outside of standard expenses (utilities, insurance, & maintenance), venue owners incur no ongoing costs when working with us. We cover all marketing expenses (google and social media), staff salaries (banquet managers and coordinators), event staff payouts (setup, breakdown, cleanup, and oversight), branding work (logos, graphics, and documents), and any other tools needed to keep your venue running smoothly. With us, you don’t spend more – you save more. No extra payroll, no marketing retainers, and no additional admin overhead.
We know, this is starting to sound too good to be true (we hear it all the time), so you might be wondering how we’re paid. Put simply, we’re compensated through a portion of the venue fee for each event that we book, plan, and execute. It’s a performance based approach that ties our compensation with your venue’s success. The amount we’re paid varies from location to location, but it tends to sit somewhere between $500 and $3000 per event. But because our involvement increases client experience, value, revenue, and booking volume – our partners ultimately earn more with us, not less. To date, our lowest annual revenue increase for any venue has been 478%, and our average revenue increase currently sits an impressive 598%. Spend less, earn more, and build a stronger legacy at the same time.
You’re Listed On Our Company’s Insurance Policy
Clients Sign A Liability & A Hold Harmless Waiver
Clients Must Purchase Event Liability Insurance
Clients Pay A Refundable Security Deposit
Clients Sign A Rules & Policies Document
Vendors Sign A Rules & Policies Document
Vendors Must Be Licensed & Carry Insurance
We Monitor Events To Enforce Rules & Policies
We Conduct A Walkthrough After Each Event
We Monitor To Avoid Unsafe Guest Behavior
We Indemnify You In The Case Of Damages
We Pay For Smaller Damages Out Of Pocket
We Pursue Client Insurance For Larger Damages
You’ll receive continued and ongoing support that includes monthly reporting, booking analytics, revenue summaries, operational feedback, performance insights, quarterly strategy meetings, and real-time communication with our leadership. With us, adjustments, updates, and improvements happen proactively, not reactively. You’ll have a dedicated point of contact from our core team, their job is to ensure that operations, performance, and quality stays aligned with our standards, and your values. On top of that, the Banquet Manager who handles the day-to-day responsibilities will be available to you as needed. They’re job is to ensure that meetings and tours are approved, contracts are signed, clients are guided, and events are planned, overseen, and executed perfectly.
Your couples get a planner, a coordinator, and a full event-day team who is by their side from start to finish. During planning, we provide helpful documents, we create floor plans and timelines, we handle vendor coordination, and we finalize all event details. On event days, we take care of setup, breakdown, cleanup, coordination, and oversight. This approach is designed to protect you, your brand, and your reputation – while also providing your couples with an experience that stands out in a noisy market. By injecting these staff into every event, satisfaction improves, issues dissolve, and word of mouth explodes. This is a value based model, not a budged based approach.
You remain the owner, always. You retain full ownership of your land, building, brand, and all financial decision-making. We operate the venue on your behalf, but we do not take ownership of your property, and we do not assume operating control of your business entity. Anything we create: The systems, documents, branding elements, and tools, will remains ours. Everything you own, remains yours. This is a partnership, not a takeover. Plus, our model adapts to your needs. We can integrate your existing staff, update your current processes, or maintain parts of your operation exactly as they are. You decide how hands-on (or hands-off) you want to be, and we’ll adjust accordingly.
We don’t lock our partners into restrictive, multi-year contracts (if our service works the way we’ve explained, why would we). Instead, our partnerships are built around stability and flexibility, giving you the freedom to adapt as your goals evolve. You can stop working with us at any time without penalty, and we’ll still execute any events that we already booked. Our involvement can scale up, scale down, or shift directions entirely based on what your venue needs at any given moment. We’re here to support growth, not restrict it, which is why we treat every partnership like an ongoing collaboration, rather than a binding obligation. At the end of the day, our promise is this: To operate in a way that protects you, your venue, and your long-term success.
Our company culture, The Modern Couple, drives everything that we do - from the way we support and guide our clients, to the thoughtful tools we provide throughout the planning process. It allows us to deeply align with the values and preferences of our couples, and our partners. Our team is approachable, hands-on, and genuinely passionate about this industry - not just because it’s what we do, but because we truly love bringing the best day of people’s lives together. This is why we offer such a thorough and all-inclusive service, rather than simplifying what we do to save time and money. Above all, we believe that meaningful relationships and exceptional service is what sets great venues apart - and we built our company around that difference.
“Great Venues Don’t Run Themselves - That’s Where We Come In”
Partnering with a management company shouldn’t feel complicated, that’s why our onboarding process is simple, structured, and built to give owners clarity from day one. Whether you’re ready to start the conversation, looking to learn more, or just want to talk through options – we’re here to help. And if you are ready to get started, here’s what the next steps look like.
Pull Up A Seat
Whether you’re looking to increase bookings, improve operations, or bring a new venue to market, our team is here to help. Reach out using any of the options below to start the conversation, and when you’re ready - pull up a seat, to the Head Table.
772.214.2511
Chase@HTHVenues.com